how we promote your award-winning beers

We believe that the craft of beer brewing is the greatest passion and highest form of artistry there is. It is the greatest industry in the world. Unfortunately, we have learned that great beer is not enough.

Global Spotlight on Award-Winning Beers

Brewing excellent beer is the easy part, selling the beer is the difficult job. The Brussels Beer Challenge helps to promote your award-winning beers.

A dedicated public relations and press team promotes and showcases award winners all year round. It develops high-impact, targeted communications in a range of markets allowing the spotlight to be turned on your award-winning beers.

We promote the competition and award winners at award ceremonies, leading trade shows and media events. We also ensure international exposure through our media partners in the world’s leading markets.

BBC award ceremonies

The official Brussels Beer Challenge award ceremony takes place at Horeca Expo in Ghent (BE). All participants and the press are invited. The Belgian stand-up Bert Kruismans ensures a professional and exciting show. Two golden medals winning beers are showcased to the guests.

BBC award ceremonies china

The Brussels Beer Challenge award ceremony for Chinese winners takes place at CBC China in Shanghai. All winning Chinese breweries, trade and the press are invited. The golden medals winning beers are paired with local food and showcased to the guests.

BBC award
ceremonies USA

The Brussels Beer Challenge award ceremony for US winners takes place at the Fermentis Hospitality Suite during CBC. All winning American breweries, US judges, trade and the press are invited. A fine selection off awardwinning beers is showcased to the guests.

BBC award
ceremonies Italy

The Brussels Beer Challenge annualy celebrates a selection of award-winning Italian and international beers and brewers in Rome. The event features themed masterclasses and professional tastings, providing an opportunity to showcase the winners to industry professionals, media, and distributors.

Press

Becomev hospility suite

Each year two award winning beers are presented to the guests of the BeComev hospility suite during the first day of the Belgian Beer Weekend.

Conespuma &
Bier Grand Cru articles

Conespuma is Latin America’s most popular beerblog. Every week a BBC awarded beer is presented to the readers.

Bier(e) Grand Cru is Belgium's leading beer magazine, that covers beer from every angle: Every Friday a BBC awarded beer is presented to the readers.

Distribution partnerships

Prik & Tik is the leading Belgian beer distributor. Each year the best Belgian beer of the BBC receives the Prik & Tik award. The beer is showcased at the Prik & Tik shops.

Trophy

In collaboration with our main sponsor, COMAC CFT, we award every year a Best of Show trophy to the best beer of the competition. The trophy is created every year by an Italian artist who imagine a unique artwork which is presented during the award ceremony in Ghent.

Registration

Ready to showcase your brews on an international stage? Join the Brussels Beer Challenge and enter your creations into one of the world’s most respected beer competitions.

Results

Curious about the top beers this year?

Dive into the Brussels Beer Challenge results to discover the award-winning brews that stood out. Check out the list and see which beers made their mark on the international beer scene.

See the winners

Contact

Our team is here to help.

Have questions about participating, the judging process, or general inquiries? Our team is here to help. Reach out to us through our contact page, and we’ll get back to you promptly with the information you need.

Get in Touch